My biggest tip in book marketing is to try new things. It can take some time to figure out what works for your book and what doesn’t, so why continue doing things that aren’t boosting your book sales? When this is the case, it’s time to get creative!
In this blog post, you’ll learn 3 creative book marketing ideas that will help you capture your ideal reader’s attention.
Are you ready?
Boost your book sales with these 3 creative marketing ideas.
1. First Line Friday
Share the first line of a chapter from your book on social media every Friday. This way, you can promote your book in a fun way (that doesn’t feel too salesy), and you can encourage other authors to hop on the trend in your comments!
2. Partner with a Small Business
Partner with a small business that aligns with your book’s genre or themes. For example, a romance author might team up with a local chocolatier or a wine subscription service, while a fantasy author could collaborate with an Etsy seller who designs custom world maps or fantasy-inspired apparel.
Work together to create limited-edition reader boxes featuring your book and their products—perfect for gifting or collector’s items. Alternatively, run a joint giveaway where readers must follow both of you on social media to enter. It’s a great way to cross-promote, expand your audience, and support another creator.
3. Create a Quiz
Quizzes are a fantastic way to boost reader engagement across platforms. Design a fun, book-themed quiz like “Which Character Are You?” or “Which Love Interest Is Your Perfect Match?”—something your audience would be curious and excited to discover.
Format it as a carousel post for Instagram and Facebook, as well as a short video for TikTok, and expand it into a blog post on your website for SEO-friendly content. The more places you share it, the more chances you have to connect with readers, spark conversation, and encourage sharing!
Want more? Subscribe to my monthly newsletter for book marketing tips to boost your book sales and grow your brand awareness!
Zoe Mathers Creative 