Why do I want to create buzzworthy social media content?

Why is social media important for my business?

Whatever size your business is, social media is fundamental to your success. Through the various platforms, you can reach a wide audience that ranges all around the world. That’s a lot of pressure! Especially when there are so many other businesses out there, like yours, who are on social media and trying to market to their target audience. This is why you need to be on top of your game and also why I have curated my top 5 tips for creating buzzworthy social media content just for you.

Before I share my 5 tips for creating buzzworthy social media content, if you are a writer or a freelancer, make sure you subscribe to my newsletter below. At the end of every month, I send out an email filled with creative entrepreneur tips and advice, freebies like ebooks, worksheets, and exclusive offers for my services!

Here are 5 tips for creating buzzworthy social media content.

1. Put Effort into Your Images

If you are posting photos taken by you, or creating graphics, make sure they look nice! While it is aesthetically pleasing to have a theme to your feed, it is not as essential as just having good images. Especially on platforms like Instagram or Pinterest. People can tell if you take three minutes to put together a graphic on Canva or spend eight seconds snapping a quick photo for just something to post. This can be damaging because through social media, you are conveying your brand to your audience, an audience that might not know exactly who you are yet. The last thing you want is for them to get the wrong impression.

TIP: Dedicate one or two days for creating content. Whether that is taking photos or creating graphics, allot some time so you can really focus on displaying attractive images on your social media that will attract followers.

See my example below of a graphic that took time and thought to create versus one that doesn’t look horrible, but you can tell it was just slapped together.

2. Offer Value In Every Post

Offering tips or a list of recommendations in your social media captions is one of the best ways to have people buzzing over, sharing, saving, and just interacting with your content overall. Of course, if you post to your Instagram six times a week, it can be hard to come up with a caption that has a fresh how-to guide in each post. That’s why I recommend really focusing on creating excellent and informative captions for 75% of your posts, and then letting the other 25% focus more on the image. Like with my first tip, it can be helpful to set aside some time to create your social media captions.

TIP: Not sure what to write about? Search up your niche (ex. digital marketing, but if you want to get even more specific, SEO, email marketing, etc.) and add “tips” to the end. Common things people are looking for the answer to will pop up when you do this!

Check out this Instagram post of mine where I offer valuable writing tips in my caption:

3. Follow Accounts Similar to Yours

It is important to be unique from accounts who post about the same topic as you, but it is also important to understand what is trending and what your competition is up to. Which is why I recommend following anywhere from 25-50 accounts that are similar to yours. That way, you are staying in the loop.

By following other accounts, you can also stay updated on your competition. Here are some questions to ask yourself when reflecting on their accounts and progress

• How many followers do they have?
• How often do they post?
• When do they post?
• How much engagement do they get?
• Do they convey their message and products well?

These answers can really help improve your social media strategy and tailor your content to what your audience really wants.

4. Really Nail Your SEO Plan

There is a lot more to SEO than just choosing the right hashtags (which are also important –especially on social media). But making your social media platforms SEO friendly also means:

• Putting the link to them EVERYWHERE (ex. on your website, other social media platforms, etc.)
• Posting “evergreen” content, which is content that works over a long period of time –people are just always looking for it!
• Using keywords in your bios (ex. I am a freelancer so I would make sure to include “Freelance Editor and Writer” in my bio)

Some people believe SEO is reserved for websites and blog posts, but it is helpful to put that practice towards every piece of content you post online.

5. Don’t Be Afraid to Ask for Help

Maybe your business is at a point where you can add onto your team or, as a business owner, social media just isn’t your thing but you understand its importance to your business. Whatever the case is, it is okay to ask for help! There are so many amazing social media coordinators, managers, and social media support out there, that you are bound to find someone who will do an excellent job of conveying your brand on social media.

Here is a breakdown of the various social media roles:

Social Media Coordinator

Similar to a Social Media Manager (see below), a coordinator is more focused on maintaining a company’s presence on social media. So, while they can focus on creating a social media strategy, they often work under a Social Media Manager (unless you are a freelancer or working in a smaller company) and focus on tasks such as:

• Researching trends
• Researching their audience
• Creating content
• Keeping up with audience engagement

Social Media Manager

A Social Media Manager is in charge of various platforms and putting together strategies for them. They can work on a team, but also by themselves if they are a freelancer (or the company is small). Their tasks include:

• Setting up social media platforms
• Creating content
• Running ads
• Social media consulting
• Social media strategy

Social Media Content Creator

If you don’t necessarily need someone to run your account or directly post to your account, but are in need of some content now and then, that is what a Social Media Content Creator is for.

If you’ve realized you do need some help, I offer Freelance Social Media Coordinator and Social Media Content Creation Services. Click below to check them out! I would love to work with you 🙂

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Those are 5 tips for creating buzzworthy social media content that will increase engagement, attract inquiring clients, and help convey your company’s brand. Three things that every successful business requires.

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About the Author:

Zoe Mathers is a freelance copywriter who specializes in beauty, lifestyle, and digital marketing-related topics, as well as a freelance social media manager, content creator, and author assistant. Check out her services below!